Field Growth

Enrollment grew 12.5% in 2022

One Happy Camper® 

Our field-transforming One Happy Camper® (OHC) incentive grant program continues to attract new generations of campers to the transformative experience of Jewish summer camp. In partnership with our growing network of over 45+ community federation partners, 60+ camps, and PJ Library, we have awarded over 100,000 need-blind grants of up to $1,000 to campers attending Jewish overnight camp for the first time. 

In 2021 and 2022 alone, nearly 18,000 first-time OHC grants were distributed, and the program is only growing! FJC has awarded nine partners OHC Expansions Grants to increase the number of campers from their communities, and we’re working with partners to increase the value of their grants to reflect the increasing tuition rates at camp. Additionally, to address affordability, we have supported partners in the creation of multi-year grants that offer middle- and lower-income families access to camp year after year.

30%

of OHC families are
unaffiliated with
a synagogue

49%

of first-time campers do NOT participate in Jewish youth group or activities, making Jewish camp their primary immersive experience with Jewish peers  

94%

of OHC families reported that their child’s camp created an ambiance and atmosphere where your child was proud to be Jewish 

88%

88% of OHC families reported that
their child’s first summer at
camp had an impact on
their child’s Jewish identity

*data from the 2022 One Happy Camper North American Survey 

Russian Speaking Jews Outreach & Engagement Initiative

   

In response to the war in Ukraine and incoming refugees to the US, FJC provided support to camps that, in partnership with local RSJ organizations, engaged Ukrainian refugee families resulting in 109 refugees participating in family camp programs and 9 refugee children attending day and overnight camp sessions free of charge. During the 2022 season, FJC’s Russian-speaking Jewish (RSJ) Initiative enabled 20 overnight camps to recruit a total of 943 RSJ campers, 374 of whom were new to Jewish camp. The Initiative also provided training and support in RSJ engagement to the staff of 27 organizations (camps and communities) through a series of Community of Practice sessions.  

109

refugees participating
in family camp programs

943

Russian-speaking
Jewish campers 

“I’m so happy to update you that [the] kids are doing great. They absolutely loved the camp and made so many new friends. This is [an] amazing place, and I’m entirely grateful for everyone’s kindness and patience helping them to adjust and have so much fun… They still can’t stop talking about it… What you did for these kids… goes beyond help and compassion. We will pay it forward at any opportunity we have… Thank you from the bottom of my heart!”  

-Family of Ukranian refugees whose children were campers at NJY Camps

Israeli American Outreach Initiative

Based on the success of a 2021 pilot in San Francisco, FJC expanded this first-time camper incentive grants to Israeli Americans throughout California. In 2022 a total of 88 CA campers received an Incentive grant to attend nine local overnight camps; 74 were first-time campers and 14 were returning campers from Summer 2021.  

Small Communities Incentive Grants

In summer 2021 FJC partnered with an anonymous funder to provide grants to first-time campers who came from small Jewish communities (fewer than 10,000 Jews). In 2022 369 campers received Small Community grants to attend one of 13 select camps; 204 were first-time campers and 165 were second summer campers. Looking to 2023, FJC secured new funding to expand the program across the US and Canada for 250+ new campers to attend any overnight camp in the FJC network. 

JFAM

JFAM, FJC’s Jewish Family Camp initiative, completed its first operational year in 2022, providing enriching Jewish weekend experiences for families with young children. With a goal of attracting families who have minimal involvement in Jewish life and connecting them to each other and to community, this provides trainings and workshops and funding to support tuition subsidies for families, capital enhancements and staff capacity.

The seven participating camps worked in partnership with organizations like Honeymoon Israel, PJ Library, and local JCCs, which have large constituencies of the target market to register families. With each successive year, the goal is to build enrollment with an aim toward sustainability at the end of the grant.

In 2022 JFAM camps ran 16 weekends for 282 families, including 295 children – 262 of which were ages 0-8.

Following the weekend,

97%

of families said they are likely to attend another JFAM weekend. 

98%

of families said they are likely to recommend JFAM to others.

67%

of families reported that they are likely to incorporate a new Jewish ritual at home.

71%

of families reported that they are likely to send children to Jewish camp.

“We left feeling welcomed by a community…
we didn’t know existed.”

-JFAM participant

Competitive Edge II

To attract more new campers, five camps currently participate in the second cohort of Competitive Edge, developing specialty tracks within traditional overnight camps and building on the success and learnings from the first Competitive Edge cohort. Camps launched new outdoor adventure programs, surfing, courage courses, and culinary skills programs with new capital projects. Four of the five camps launched their specialties in summer 2022.  72 campers attended one of the four specialties in the pilot summer with a goal of growing to over 100 campers in 2023.